Principles of Marketing FYBMS Sem 2 Manan Prakashan

• Publisher : Manan Prakashan
• Author: Michael Vaz, Meeta Seta
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :
  Principles of Marketing FYBMS Sem 2 Manan Prakashan  book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for BMS (Bachelor of Management Studies) 1st Year 2nd semester  published by Manan Prakashan.The knowledge gained through the study of this subject will be useful to the students of all through their in Management professional lives1 : Introduction to Marketing 2 : Marketing Environment, Research and Consumer Behaviour 3 : Marketing mix 4 : Segmentation, Targeting and Positioning & Trends in Marketing.