Principles of Marketing FYBMS Sem 2 Manan Prakashan

• Publisher : Manan Prakashan
• Author: Michael Vaz, Meeta Seta
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :
  1 : Introduction to Marketing 2 : Marketing Environment, Research and Consumer Behaviour 3 : Marketing mix 4 : Segmentation, Targeting and Positioning & Trends in Marketing.