Business Economics - II FYBcom Sem 2 Sheth Publication

• Publisher : Sheth
• Author: Mithani, Sayyed
• Edition: 2023
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Business Economics - II FYBcom Sem 2 Sheth Publication book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for B.Com (Bachelor of Commerce ) 1st year second semester published by Sheth publication.The knowledge gained through the study of this subject will be useful to the students of all through their in accounting  professional lives
  

  1. Market Structure : Perfect Competition and Monopoly (10 Lec.)
  Perfect competition and Monopoly models as two extreme cases – profit maximisation and the competitive firm’s supply curve – Short run and long run equilibrium of a firm and of industry – monopoly – Sources of monopoly power – short run and long- run equilibrium of a firm under Monopoly

  2. Pricing and Output Decisions under Imperfect Competition (15 Lec.)
  Monopolistic Competition : Competitive and monopolistic elements of monopolistic competition – equilibrium of a firm under monopolistic competition, monopolistic competition verses perfect competition- excess capacity and inefficiency – debate over role of advertising (topics to be taught using case studies from real life examples)
  Oligopolistic markets: key attributes of oligopoly – Collusive and non collusive oligopoly market – Price rigidity – Cartels and price leadership models (with practical examples)

  3. Pricing Practices (10 Lec.)
  Cost oriented pricing methods : Cost – plus (full cost) pricing, marginal cost pricing, Mark up pricing, discriminating pricing, multiple – product pricing – transfer pricing (case studies on how pricing methods are used in business world)
  4. Evaluating Capital Projects (10 Lec.)
  Meaning and importance of capital budgeting- steps in capital budgeting – + Techniques of Investment appraisal : Payback Period Method, Net Present Value Method, and Internal Rate of Return Method (with numerical examples)