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Management Applications (Management–2) TY BAF Sem 5 Vipul Prakashan

Management Applications (Management–2) TY BAF Sem 5 Vipul Prakashan

  • Publisher : Vipul
  • Author: N. G. Kale: M. Ahmed
  • Edition: 2024
  • Availability: In Stock
  • Normally Deliver within 3-4 days
  • Rs.200

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  • Description :

    This Book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for BAF (Bachelor of Accounting & Finance) 3rd Year semester 5 published by Vipul Prakashan.The knowledge gained through the study of this subject will be useful to the students of all through their in Accounting & Finance professional lives.

    Syllabus

     1. Marketing Management

    Meaning and Definition of Marketing – 4 Ps of Marketing, Importance
    Product Management – Meaning & Definition – Product Development Strategies, Product Life Cycle
    Branding – Meaning, Factors influencing Branding
    Price Management – Meaning and Definition – Factors affecting Pricing Decisions, Pricing Strategies
    Place (Distribution) Management – Meaning and Definition – Factors Governing Distribution Decisions – Types of Distribution Channels
    Promotion Management – Meaning – Promotion Strategies, Integrated Marketing Communication
    Case studies based on the above topics

    2. Production Management
    Meaning and Definition of Production Management – Scope of Production Management, Steps in Production Planning and Control
    Meaning of Productivity – Measurement of Productivity – Measure to increase Productivity – Productivity Movement in India
    Meaning and Definition of Quality Management – TQM – Quality Circles – ISO 9000/14000
    Inventory Management – Meaning and Methods
    Case studies based on the above topics

    3. Human Resource Management
    Human Resource Management – Meaning, Nature, Functions of Human Resource Management
    Human Resource Planning – Meaning, Process of Human Resource Planning
    Human Resource Development – Methods of Developing Human Resource
    Performance Appraisal – Meaning and Definition – Traditional and Modern Methods of Appraisal
    Employee Retention, Leadership – Traits, Styles
    Motivation – Factors of Motivation, Theories of Motivation – Maslow’s Theory, Douglas MacGregor’s Theory X and Theory Y
    Case studies based on the above topics

    4. Financial Management
    Meaning and Definition of Financial Management – Functions of Financial Management
    Capital Budgeting – Introduction, Importance and Process
    Capital Structure – Meaning, Factors affecting Capital Structure
    Capital Market – Meaning and Constituents – Functions
    Fundamental Analysis – Technical Analysis – Venture Capital – DEMAT Account – Futures and Options
    Case studies based on the above topics

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