Management Applications (Mngt.–II) TYBAF Sem 5 Sheth Publication

• Publisher : Sheth
• Author: Parag Ajagaonkar,Anjali Parikar
• Edition: 2024
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  This Book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for BAF (Bachelor of Accounting & Finance) 3rd Year semester 5 published by Sheth publication.The knowledge gained through the study of this subject will be useful to the students of all through their in Accounting & Finance professional lives.

  Syllabus

   1. Marketing Management

  Meaning and Definition of Marketing – 4 Ps of Marketing, Importance
  Product Management – Meaning & Definition – Product Development Strategies, Product Life Cycle
  Branding – Meaning, Factors influencing Branding
  Price Management – Meaning and Definition – Factors affecting Pricing Decisions, Pricing Strategies
  Place (Distribution) Management – Meaning and Definition – Factors Governing Distribution Decisions – Types of Distribution Channels
  Promotion Management – Meaning – Promotion Strategies, Integrated Marketing Communication
  Case studies based on the above topics

  2. Production Management
  Meaning and Definition of Production Management – Scope of Production Management, Steps in Production Planning and Control
  Meaning of Productivity – Measurement of Productivity – Measure to increase Productivity – Productivity Movement in India
  Meaning and Definition of Quality Management – TQM – Quality Circles – ISO 9000/14000
  Inventory Management – Meaning and Methods
  Case studies based on the above topics

  3. Human Resource Management
  Human Resource Management – Meaning, Nature, Functions of Human Resource Management
  Human Resource Planning – Meaning, Process of Human Resource Planning
  Human Resource Development – Methods of Developing Human Resource
  Performance Appraisal – Meaning and Definition – Traditional and Modern Methods of Appraisal
  Employee Retention, Leadership – Traits, Styles
  Motivation – Factors of Motivation, Theories of Motivation – Maslow’s Theory, Douglas MacGregor’s Theory X and Theory Y
  Case studies based on the above topics

  4. Financial Management
  Meaning and Definition of Financial Management – Functions of Financial Management
  Capital Budgeting – Introduction, Importance and Process
  Capital Structure – Meaning, Factors affecting Capital Structure
  Capital Market – Meaning and Constituents – Functions
  Fundamental Analysis – Technical Analysis – Venture Capital – DEMAT Account – Futures and Options
  Case studies based on the above topics