Integrated Marketing Communication SYBMS Sem 4 Rishabh Publication
- Publisher : Rishabh Publication
- Author: Dr. Sunny Fernandes, Lalwani
- Availability: In Stock
- Normally Deliver within 3-4 days
1 To equip the students with knowledge about the nature, purpose and complex construction in the planning and execution of an effective Integrated Marketing Communication (IMC) program. 2 To understand the various tools of IMC and the importance of co-ordinating them for an effective marketing communication program.