Integrated Marketing Communication SYBMS Sem 4 Vipul Prakashan
- Publisher : Vipul
- Author: Romeo S. Mascarenhas
- Availability: Out Of Stock
- Normally Deliver within 3-4 days
1 To equip the students with knowledge about the nature, purpose and complex construction in the planning and execution of an effective Integrated Marketing Communication (IMC) program. 2 To understand the various tools of IMC and the importance of co-ordinating them for an effective marketing communication program.