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Integrated Marketing Communication SYBMS Sem 4 Vipul Prakashan

Integrated Marketing Communication SYBMS Sem 4 Vipul Prakashan

  • Publisher : Vipul
  • Author: Romeo S. Mascarenhas
  • Availability: In Stock
  • Normally Deliver within 3-4 days
  • Rs.150

  
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  • Description :
    1 To equip the students with knowledge about the nature, purpose and complex construction in the planning and execution of an effective Integrated Marketing Communication (IMC) program. 2 To understand the various tools of IMC and the importance of co-ordinating them for an effective marketing communication program.

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Tags: BMS, BMS4, vipul