Integrated Marketing Communication SYBMS Sem 4 Vipul Prakashan

• Publisher : Vipul
• Author: Romeo S. Mascarenhas
• Availability: Out Of Stock
• Normally Deliver within 3-4 days

• Description :
  1 To equip the students with knowledge about the nature, purpose and complex construction in the planning and execution of an effective Integrated Marketing Communication (IMC) program. 2 To understand the various tools of IMC and the importance of co-ordinating them for an effective marketing communication program.