Marketing Ethics TYBMS Sem 5 Sheth Publication | NEP 2020

• Publisher : Sheth Publication
• Author: Shivani Devrukhkar
• Edition: 2026-27
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Sheth Publication’s Marketing Ethics, authored by Dr. Shivani Naik Devrukhkar for TYBMS Semester V students under Mumbai University's latest NEP 2020 framework.

  This textbook bridges fundamental marketing principles with the critical ethical challenges faced by modern organizations. It provides a structured approach to identifying and resolving moral dilemmas across various corporate domains. Students will navigate key responsibilities, corporate transparency issues, and consumer advocacy protocols,