Marketing Research-I TYBcom Sem 5 Vipul Prakashan | NEP 2020

• Publisher : Vipul Prakashan
• Author: Gracy D’Souza ,Maya Hande
• Edition: 2026-27
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Gain a structured understanding of market intelligence, consumer insights, and research methodology with Marketing Research-I, published by Vipul Prakashan. Authored specifically for T.Y.B.Com. (Third Year Bachelor of Commerce) Semester 5 students, this comprehensive textbook strictly aligns with the updated National Education Policy (NEP 2020) curriculum prescribed by Mumbai University.

  This book provides a balanced blend of theoretical market research principles, data collection frameworks, questionnaire design techniques, and analytical tools necessary for informed business decision-making.