Commerce V Marketing Management TYBcom Sem 5 Sheth Publication | NEP 2020

• Publisher : Sheth Publication
• Author: Dr.Anjali Patkar
• Edition: 2026-27
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Commerce V: Marketing Management (TYBcom Semester 5) published by Sheth Publication, fully updated to align with the NEP 2020 curriculum framework for Mumbai University.

  syllabus
  

  MODULE-1: INTRODUCTION TO MARKETING AND CONSUMER BEHAVIOUR
  

  UNIT-I: MARKETING
  

  UNIT-II: CONSUMER BEHAVIOUR

  
  
  

  MODULE-2: MARKETING MIX - PRODUCT, PRICE, PROMOTION AND PLACE

  UNIT-I: PRODUCT AND PRICE
  

  UNIT-II: PROMOTION AND PLACE