Strategic Management SYBMS Sem 3 Sheth Publication

• Publisher : Sheth
• Author: Nagpal, Sharma
• Edition: 2024
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Strategic Management Book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for BMS (Bachelor of Management Studies) 2nd Year semester 3 published by Sheth Publication. The knowledge gained through the study of this subject will be useful to the students of all through their in Management professional lives.
  

  Syllabus

   1. Introduction (12 Lec.)

  ♦ Business Policy – Meaning, Nature, Importance
  ♦l Strategy – Meaning, Definition
  ♦ Strategic Management – Meaning, Definition, Importance, Strategic Management
  ♦ Process & Levels of Strategy and Concept and importance of Strategic Business Units (SBU’s)
  ♦ Strategic Intent – Mission, Vision, Goals, Objective, Plans

  2. Strategy Formulation (16 Lec.)
  ♦ Environment Analysis and Scanning (SWOT)
  ♦ Corporate Level Strategy (Stability, Growth, Retrenchment, Integration and Internationalization)
  ♦ Business Level Strategy (Cost Leadership, Differentiation, Focus)
  ♦ Functional Level Strategy (R&D, HR, Finance, Marketing, Production)

  3. Strategic Implementation (18 Lec.)
  ♦ Models of Strategy making
  ♦ Strategic Analysis & Choices & Implementation : BCG Matrix, GE 9 Cell, Porter 5 Forces, 7S Frame Work
  ♦ Implementation: Meaning, Steps and implementation at Project, Process, Structural, Behavioural, Functional level

  4. Strategic Evaluation & Control (14 Lec.)
  ♦ Strategic Evaluation & Control – Meaning, Steps of Evaluation & Techniques of Control
  ♦ Synergy : Concept, Types, evaluation of Synergy. Synergy as a Component ofStrategy & its Relevance.
  ♦ Change Management – Elementary Concept