Business Planning and Entrepreneurial Management SYBMS Sem 3I Manan Prakashan

• Publisher : Manan Prakashan
• Author: Meeta seta, Michael Vaz
• Edition: 2024
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Business Planning and Entrepreneurial Management Book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for BMS (Bachelor of Management Studies) 2nd Year semester 3 published by Manan Prakashan.The knowledge gained through the study of this subject will be useful to the students of all through their in Management professional lives.Syllabus

   1. Foundations of Entrepreneurship Development (15 Lec.)

  ♦ Foundations of Entrepreneurship Development : Concept and Need of Entrepreneurship Development
  Definition of Entrepreneur, Entrepreneurship,
  Importance and significance of growth of entrepreneurial activities
  Characteristics and qualities of entrepreneur
  ♦ Theories of Entrepreneurship :
  Innovation Theory by Schumpeter & Imitating
  Theory of High Achievement by McClelland
  X – Efficiency Theory by Leibenstein
  Theory of Profit by Knight
  Theory of Social change by Everett Hagen
  ♦ External Influences on Entrepreneurship Development : Socio-Cultural, Political, Economical, Personal.
  Role of Entrepreneurial Culture in Entrepreneurship Development.

  2. Types and Classification of Entrepreneurs (15 Lec.)
  ♦ Intrapreneur – Concept and Development of Intrapreneurship
  ♦ Women Entrepreneur – concept, development and problems faced by Women Entrepreneurs, Development of Women Entrepreneurs with reference to Self Help Group
  ♦ Social entrepreneurship – concept, development of Social entrepreneurship in India. Importance and Social responsibility of NGO’s.
  ♦ Entrepreneurial development Program (EDP) – concept, factor influencing EDP. Option available to Entrepreneur. (Ancillarisation, BPO, Franchise, M&A)

  3. Entrepreneur Project Development & Business Plan (15 Lec.)
  ♦ Innovation, Invention, Creativity, Business Idea, Opportunities through change
  ♦ Idea generation – Sources – Development of product /idea
  ♦ Environmental scanning and SWOT analysis
  ♦ Creating Entrepreneurial Venture – Entrepreneurship Development Cycle
  ♦ Business Planning Process – The business plan as an Entrepreneurial tool, scope and value of Business plan
  ♦ Elements of Business Plan, Objectives, Market and Feasibility Analysis, Marketing, Finance, Organization &Management, Ownership
  ♦ Critical Risk Contingencies of the proposal, Scheduling and milestones

  4. Venture Development (15 Lec.)
  ♦ Steps involved in starting of Venture
  ♦ Institutional support to an Entrepreneur
  ♦ Venture funding, requirements of Capital (Fixed and working) Sources of finance, problem of Venture set-up and prospects
  ♦ Marketing : Methods, Channel of Marketing, Marketing Institutions and Assistance
  ♦ New trends in entrepreneurship