Marketing Management sybcom sem 3 Manan Prakashan B.Com Sem 3 -

Marketing Management SYBcom Sem 3 Manan Prakashan

  • Publisher : Manan Prakashan
  • Author: Michael Vaz, Meeta Seta
  • Edition: 2024
  • Availability: In Stock
  • Normally Deliver within 3-4 days
  • Rs.135

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  • Description :

    Marketing Management  Book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for B.Com (Bachelor of commerce) 2nd Year semester 3 published by Manan Prakashan. The knowledge gained through the study of this subject will be useful to the students of all through their in Management professional lives.


     Module – I : Marketing Management and Marketing Environment

    ♦ Marketing Management: Definition, need and importance of marketing management
    ♦ Functions of marketing management
    ♦ Micro and macro environment with specific reference to India
    ♦ Emerging marketing opportunities in India-Marketing to the bottom of the pyramid, growing middle class
    ♦ International marketing environment

    Module – II : Understanding Competition and Strategic Marketing
    ♦ Marketing Strategy : Definition and Features
    ♦ Steps in Strategic marketing planning process
    ♦ SWOT Analysis
    ♦ Michael Porter’s Five Forces Model
    ♦ Analysing Competition

    Module – III : Product
    ♦ Definition, Product Levels-Customer Value Hierarchy
    ♦ Product Classifications: Based on durability and tangibility, Consumer goods classification and Industrial goods classification
    ♦ Product Life Cycle: Stages and Features of each stage
    ♦ Product Positioning: Meaning and importance
    ♦ Steps in product positioning

    Module – IV : Pricing
    ♦ Meaning and objectives of pricing
    ♦ Factors affecting pricing decisions
    ♦ Methods of pricing: Mark-up pricing, Target-Return pricing, Perceived-Value pricing, Value pricing, Going-Rate pricing and Auction pricing
    ♦ Steps in Pricing

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